2024 signifies the 29th anniversary of EB Group’s establishment. The annual dinner marks the first grand event held by EB Group after enduring the COVID-19 pandemic. It’s also the first magnificent reunion of employees over the past three years. The reunion is always touching, reflecting on the challenges that everyone has gone through; however, perseverance has led them to where they are today. Ms Chris Ooi thanks all the hardwork and dedication of the team throughout the journey.

“EB group owes its success to a group of talented and passionate people. We have finally achieved what many thought was impossible because of each and every one of you,” Chris said.

In the highlight of her speech, Chris shared the exciting news of the company’s future endeavors. 

“As a young and progressive company, we are working toward transforming our business model to FMCG (Fast-Moving Consumer Goods), expanding from the Frozen Food industry to Chill RTE meals, beverages, and more, to meet evolving consumer preferences and lifestyles,” she remarked.

EB Group has a vision to become the FMCG industry leader in the Asia Pacific region. It plans to actively adjust its business strategies and models in Singapore and Malaysia within a short term to achieve rapid growth, and to replicate successful models in other countries and markets.

The speech concluded with thunderous applause.