What pops into your mind when we speak about EB Frozen Food? Perhaps the word ‘EB’ or the
calming deep ocean blue?
Our company is developing fast, thanks to the growing demand for healthy and delicious
processed seafood products from our consumers. Even though we are utterly immersed
in happiness, we also realized it’s time to make a fresh restart on our own.
After reviewing our past issue of branding, we discovered that the overall look of our
company is not significant enough to be remembered by our valued customers, some of them
even outdated – oops! As one of the leading frozen food supplier and distributor in Malaysia, we
strive for a brand-new appearance by transforming the overall design to pull off an eye-catching
To start with, we replaced our tagline with “Feel the FRESH Beats” to define our personality,
expressing that we are truly an energetic company who serves the freshest yet quality
assured frozen food products to our consumers. Our professionals abandoned
the conservative backward thinking and managed to give life to the overall design all over again
included logo, product packaging and advertising materials for consistency and a feast for the
eye! The ‘EB’ logo now surrounded by 8 colours, each of them represented our core values
which play an important role in revealing to people who we are.
In connection with our transformation, our website has been revamped into a more flexible, vivid
and mobile-friendly version! Every product is stated with precise information and looks much
more welcoming compared to our previous designs. The website will grow along with us, as we
will place more delicious dim sum, hotpot ingredients and other seafood products under the
spotlight in the future. We’re even introducing finger food classics such as Golden Fish Chip,
Cheese Finger, Crispy Chicken Wonton and more. All just to tantalize your taste buds!
Our transformation then followed by 4 main pillars, which are progressive, determined, reliable
and advanced that support our mission. To ensure our sustainable growth, we take steps
towards future innovation created by our company, for our company. We wish to broaden our
business globally in the future where we can excel and be determined together with our notable
partners. Our belief in providing what fits our consumers need is the key
to our success. This is why when manufacturing our products, we take initiatives to corporate
with reliable professional experts in every field to look at things from a brand-new perspective,
and dive deep into problem-solving when meeting challenges. With our cutting-edge technology, we are competent to lift our company performances in terms of speed, accuracy and logistic to
offer a better experience for our consumers.
To look at our progress as a whole, growth and expansion are the spines of the pillars that
support our lifelong journey. Being a futuristic yet upfront organization, we will ensure to gear up
our workforce to be capable even for the taste buds of the niche market, thereby go one step
further for major expansion without barriers – as what our mission stated: To be an innovative
and progressive company that delivers the freshest products with the highest quality assurance
around the globe.
We have more and more things to be done in the future as we carry the responsibility to satisfy
our consumers, but as long as we keep on our progress, we believe we are good in any
We may have changed, but there’s one thing that will never change, that is our love for food!
We can’t wait to see you at your fridge. Feel the FRESH Beats now!