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Restarting Fresh: Out of The Ordinary

What pops into your mind when we speak about EB Frozen Food? Perhaps the word ‘EB’ or the calming deep ocean blue?

Our company is developing fast, thanks to the growing demand for healthy and delicious processed seafood products from our consumers. Even though we are utterly immersed in happiness, we also realized it’s time to make a fresh restart on our own.

After reviewing our past issue of branding, we discovered that the overall look of our company is not significant enough to be remembered by our valued customers, some of them even outdated – oops! As one of the leading frozen food supplier and distributor in Malaysia, we strive for a brand-new appearance by transforming the overall design to pull off an eye-catching impression!

To start with, we replaced our tagline with “Feel the FRESH Beats” to define our personality, expressing that we are truly an energetic company who serves the freshest yet quality assured frozen food products to our consumers. Our professionals abandoned the conservative backward thinking and managed to give life to the overall design all over again included logo, product packaging and advertising materials for consistency and a feast for the eye! The ‘EB’ logo now surrounded by 8 colours, each of them represented our core values which play an important role in revealing to people who we are.
Before After EB Brand Packaging-beforeEB Brand packaging-after
In connection with our transformation, our website has been revamped into a more flexible, vivid and mobile-friendly version! Every product is stated with precise information and looks much more welcoming compared to our previous designs. The website will grow along with us, as we will place more delicious dim sum, hotpot ingredients and other seafood products under the spotlight in the future. We’re even introducing finger food classics such as Golden Fish Chip, Cheese Finger, Crispy Chicken Wonton and more. All just to tantalize your taste buds!
Before After EB Brand Website-beforeEB Brand Website-after
Our transformation then followed by 4 main pillars, which are progressive, determined, reliable and advanced that support our mission. To ensure our sustainable growth, we take steps towards future innovation created by our company, for our company. We wish to broaden our business globally in the future where we can excel and be determined together with our notable partners. Our belief in providing what fits our consumers need is the key to our success. This is why when manufacturing our products, we take initiatives to corporate with reliable professional experts in every field to look at things from a brand-new perspective, and dive deep into problem-solving when meeting challenges. With our cutting-edge technology, we are competent to lift our company performances in terms of speed, accuracy and logistic to offer a better experience for our consumers.
Before After EB Brand POSM-beforeEB Brand POSM-after
To look at our progress as a whole, growth and expansion are the spines of the pillars that support our lifelong journey. Being a futuristic yet upfront organization, we will ensure to gear up our workforce to be capable even for the taste buds of the niche market, thereby go one step further for major expansion without barriers – as what our mission stated: To be an innovative and progressive company that delivers the freshest products with the highest quality assurance around the globe.

We have more and more things to be done in the future as we carry the responsibility to satisfy our consumers, but as long as we keep on our progress, we believe we are good in any circumstances.

We may have changed, but there’s one thing that will never change, that is our love for food! We can’t wait to see you at your fridge. Feel the FRESH Beats now!

Chicken Popiah

Retail Pack

Food Service Pack

Made with tender chicken breast and mixed with vermicelli, the Chicken Popiah is wrapped in bean curd skin, making it aromatic and flavorful!

Cheezy Chicken Nugget

Retail Pack

Food Service Pack

Made with tender chicken breast and stuffed with cheese cubes, the Cheezy Chicken Nugget is coated in a light and crispy tempura batter. Simply fry until golden brown and enjoy with your favourite condiments!
Hot Pot Combo (Mushroom Soup) 600gm
Hot Pot Combo (Mushroom Soup) 600gm

Hot Pot Combo (Mushroom Soup)

Retail Pack

Hotpot picks all in one! Consists of Kyoto Yuba, Seafood Bean Curd Roll, Flower Cheese Tofu, Fish Roe Lucky Bag and Fish Sandwich. Comes with savoury Mushroom soup that is hearty and warming.
Hot Pot Combo 600gm
Hot Pot Combo 600gm

Hot Pot Combo (Mala Soup)

Retail Pack

Hotpot picks all in one! Consists of Kyoto Yuba, Seafood Bean Curd Roll, Flower Cheese Tofu, Fish Roe Lucky Bag and Fish Sandwich. Comes with fiery Mala paste which is perfect for spicy lovers!

Crispy Battered Fried Shrimps

Retail Pack

Food Service Pack

Made from Vannamei shrimp and coated with our special- made batter. It’s super crispy, springy and flavourful! It tastes great on its own and also goes well with any of your favourite dipping sauces!

Cheese Stick

Retail Pack

Food Service Pack

Our cheese sticks are made from real cheese and coated with a golden crispy breading. It can be fried or baked in minutes, which will make you want more of these tasty bites!

Alaska Pollock Finger

Retail Pack

Food Service Pack

The crispy and flavourful fingers are lightly seasoned and coated with our special-made batter. It’s the perfect party snack that is loved by people of all ages!

Alaska Pollock Fillet

Retail Pack

Food Service Pack

A family favourite that is made from wild Alaska pollock and coated with crispy batter. It offers a tender and flaky texture that you’ll be hooked on. Best served with chips!

Tomyam Popcorn Chicken

Retail Pack

Food Service Pack

Made from juicy breast meat and seasoned with a burst of tangy Tomyam flavour. It’s crispy, succulent and unstoppable! Perfect for those who fancy a fiery twist in their dishes!

Original Popcorn Chicken

Retail Pack

Food Service Pack

Made from juicy breast meat and seasoned with black pepper. The bite-sized pieces made a great snack for all. Its crispiness and tenderness will keep you coming back for more!

Tempura Chicken Nugget

Retail Pack

Food Service Pack

Made with chicken breast meat and coated with delightful crispy tempura batter, comes with all the crispiness & juiciness you need! It serves as a perfect complement to your favourite sides or as a snack on the go!
Shrimp Wonton with Mala Sauce 204gm
Shrimp Wonton with Mala Sauce 204gm

Shrimp Wonton (Mala Sauce)

Retail Pack

Made with juicy whole shrimp and wrapped in our signature wonton pastry. Spoon over the ready-made flaming Mala sauce and you’ll be indulged in the spicy and numbing sensation!
Shrimp Wonton with Mushroom Seasoning 154gm
Shrimp Wonton with Mushroom Seasoning 154gm

Shrimp Wonton
(Mushroom Seasoning)

Retail Pack

Filling with juicy whole shrimp and wrapped in signature wonton pastry. It comes together with special made mushroom seasoning sachet. Tenderness & Juicy guaranteed!
Fried Bean Curd Sheet 150gm
Fried Bean Curd Sheet 150gm

Fried Bean Curd Sheet

Retail Pack

The thin bean curd sheet is deep-fried to perfection. It’s super crispy and filled with soybean aroma in every bite. Ideal for food pairings such as hotpot, curry or any of your liking!

Kyoto Yuba

Retail Pack

Food Service Pack

Rich in soy aroma which brings out the authentic taste of Japanese cuisine. Limitless culinary possibility, suitable to pair with any dishes or just eating it plain. Soaking is not required, easy and convenient!

Fish Roe Lucky Bag

Retail Pack

Food Service Pack

Packed with flying fish roe, surimi and stuffed in a lucky bag-shaped tofu puff. It’s plump and juicy, with a touch of soy aroma. Enjoy the bursting of audible “pop” in your mouth when you bite off!

Golden Crispy Prawn Cake

Retail Pack

Food Service Pack

Made by premium crispy breadcrumbs and filled with chunk of fresh prawn meat which resulted in a taste of deeply layered flavors. Having one bite brings you a multitude of texture experience.
Fish Roe and Soy 450gm

Fish Roe & Soy

Springy surimi mixed with popping fish roe that creates a savoury yet refreshing experience. Pre-cut into square shapes for your convenience!
MY Daun Prawn Paste (Big leaf) 130g

MY Daun Prawn Paste (Big Leaf)

Made from big chunk of high quality prawn meat. Every bite gives a smooth and light springy texture with preserved prawn taste. It can be a dish by itself, complement ingredients, or blend into versatile food.
Prawn Paste 130gm
Prawn Paste 130gm

Prawn Paste (Small Leaf)

Retail Pack

Made from big chunk of high quality prawn meat. Every bite gives a smooth and light springy texture with preserved prawn taste. It can be a dish by itself, complement ingredients, or blend into versatile food.
Steamboat 5 in 1 500gm
Steamboat 5 in 1 500gm

Steamboat 5 in 1

Retail Pack

Deliciously convenient fantastic steamboat combination. Come with Cheese Tofu, Fish Sandwich, Seafood Tofu, Fish Ball,and Seafood Beancurd Roll, 5 types of popular premium quality steamboat dishes for you to have all at once!
Imitation Shishamo 500gm
Imitation Shishamo 500gm

Imitation Shishamo

Retail Pack

Specially made with Itoyori fish meat and full of smoothness fish roes! Taste flavourful and springy especially serve with steamboat.
Cheese Tofu 500gm
Cheese Tofu 500gm

Cheese Tofu

Retail Pack

Cheese tofu that full loaded with cheese cubes! Mouth-watering bursts of cheesy flavour with each bite that you will craving for more!
Seafood Tofu 500gm
Seafood Tofu 500gm

Seafood Tofu

Retail Pack

The tofu comes with smoothness and a springy texture that further enhanced by seafood flavor. An ideal choice as a steamboat side.

Seaweed Yuba

Retail Pack

Food Service Pack

Made by high protein yuba and nutritious seaweed! A must have ingredient for steamboat!

Fish Bean Curd Roll

Retail Pack

Food Service Pack

Made with smooth and flavorsome fish paste, delicately wrapped in superior bean curd skin. Your steamboat all time favourite.

Seafood Bean Curd Roll

Retail Pack

Food Service Pack

Made by scrumptious surimi blend with premium bean curd skin that wrapped in a roll. Taste so flavoursome and aromatic that perfectly match with steamboat.
Chicken Roll (Salted Egg) 600gm
Chicken Roll (Salted Egg) 600gm

Chicken Roll (Salted Egg)

Retail Pack

Salted egg stuffed in clean diced chicken meat and wrapped with crispy bean curd skin. It tastes rich, savoury and tender. Best to spice up your daily meals!
Chicken Roll (Cheesy) 600gm
Chicken Roll (Cheesy) 600gm

Chicken Roll (Cheesy)

Retail Pack

Gooey cheese stuffed in clean diced chicken meat and wrapped with crispy bean curd skin. It’s super juicy and tender. This magic combo is ideal for party snacks or a hearty meal for your family!

Crispy Fried Chicken Wonton

Retail Pack

Food Service Pack

Tender wrappers stuffed with premium chicken meat, simply deep fried to crispy golden brown perfection. Crispy and crunchy bring every bite irresistibly delicious.
Chicken Roll (Original) 600gm
Chicken Roll (Original) 600gm

Chicken Roll (Original)

Retail Pack

Made from clean diced chicken meat, seasoned with aromatic spices and wrapped with bean curd skin. Succulent, tender and packed with soy aroma. A treat for both kids and adults alike!
Cheese Finger 500gm
Cheese Finger 500gm

Cheese Finger

Retail Pack

The cheese filling inside will simply melt within your mouth and the crispy coat give you an amazing bite. It’s a perfect appetizer for parties or great as snacks!
Fish Finger 500gm
Fish Finger 500gm

Fish Finger

Retail Pack

Crispy golden breadcrumb filled with premium fish meat. Super crispy from outside and juicy soft from inside. An easy yet delicious finger food that empty plates guaranteed!
Fish Patty 500gm
Fish Patty 500gm

Fish Patty

Retail Pack

A delicious and quick meal with premium breadcrumbs on-the out and flavorful yet juicy on-the-in, definitely a perfect start to you day!
Fish Chip 500gm
Fish Chip 500gm

Fish Chip

Retail Pack

Made by quality fish meat and premium breadcrumbs, tastes crispy and delicious! It can be deep-fried, baked in the oven or grilled!
Prawn paste

Prawn Paste

Made from big chunk of high quality prawn meat. Every bite gives a smooth and light crunchy texture with preserved prawn taste. It can be a dish by itself, complement ingredients, or blend into versatile food.

Tiger Prawn Roll

Retail Pack

Food Service Pack

Big chunks of tiger prawn meat mixed with refreshing water chestnut and wrapped with crispy bean curd skin. Simply deep fry to golden brown and pair with any meal of your liking. Its tender, sweet and juicy texture will leave you wanting more!