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How to Celebrate Chinese New Year in Malaysia: A Festive Guide

celebrate chinese new year

The Lunar New Year, also known as Chinese New Year, is a momentous festival in Malaysia, where a significant portion of the population proudly celebrates their Chinese heritage. This festive occasion is marked by vibrant traditions, lively customs, and, of course, a delectable selection of foods. 

In this comprehensive guide, we explore the unique ways in which Malaysia celebrates Chinese New Year, with a special focus on the culinary delights.

A Malaysian Guide to Chinese New Year

The Significance of Chinese New Year

Chinese New Year in Malaysia is a cultural and spiritual celebration, commemorating the first full moon of the lunar calendar year. Celebrated between late January and mid-February on the Western calendar, the festivities span 15 days, offering a unique window into the rich traditions that have evolved over centuries.

Traditional Practices in Malaysia

The celebration is not confined to a single day, as families engage in various customs and rituals. From sending cards to relatives to the grand reunion dinner on New Year’s Eve, the emphasis is on ushering in the new year with positivity, unity, and a clean slate. The public space comes alive with traditional lion dances, fireworks, and the exchange of red envelopes, showcasing Malaysia’s multicultural spirit.

The Culinary Practices of Chinese New Year in Malaysia

Festival Foods: A Gastronomic Delight

Central to the Chinese New Year celebrations in Malaysia is the reunion dinner, a lavish feast. The menu reflects cultural identity and shared traditions, featuring symbolic dishes believed to bring prosperity and good fortune.

One such delicacy is Yee Sang, a vibrant salad adorned with hoisin sauce, vegetables, fish, and dumpling wrappers. The act of tossing Yee Sang with chopsticks is a joyous ritual, inviting good fortune for the coming year.

Chap Goh Mei: The Grand Finale

As the 15-day celebration concludes with Chap Goh Mei, homes are illuminated with colorful displays. The tradition of single women tossing oranges into the sea has evolved into a modern matchmaking event, adding a touch of romance to the festivities.

A Feast of Tradition: Chinese New Year Reunion Dinners

The Significance of Reunion Dinners

The peak of Chinese New Year celebrations is the reunion dinner, held on New Year’s Eve. More than just a meal, it’s a cherished moment for families to reinforce bonds and create lasting memories.

Traditional Dishes at the Reunion Dinner

Again, Yee Sang, which is a must, symbolizes prosperity, while Braised Abalone with Mushrooms signifies wealth. Pineapple Tarts, resembling pineapples, symbolize the arrival of prosperity, and Nian Gao promises a better year ahead.

Frozen Chicken Products: A Modern Twist

In recent years, more and more Chinese in Malaysia are opting for frozen food, such as frozen chicken products, for the reunion dinner. Balancing tradition with convenience, these delicious, ready-made chicken products offer succulent alternatives, from crispy fried chicken wanton to chicken popiah, cheesy chicken rolls and more. With a golden colour appearance, these auspicious, delicious chicken products symbolize prosperity, luck and wealth. 

Celebrating with Frozen Delights

Cheese Tofu

cheese tofu
Cheese Tofu 500G packaging

Cheese Tofu, enriched with cheese cubes, is a springy and gooey delight that promises an exquisite addition to your festive feast, leaving every bite yearning for more.

Prawn Paste (Small Leaf)

Play Video about Small Leaf Prawn Paste

Immerse yourself in the allure of leaf-patterned prawn paste, made from sizable prawn chunks. Its smooth, light, and springy texture make it a versatile dish, perfect for standalone enjoyment or as a harmonious complement to other festive ingredients.

Tiger Prawn Roll

Play Video about tiger prawn roll

Deep-fry your way to a golden addition to your CNY reunion table with Tiger Prawn Roll. Featuring sizable tiger prawn chunks mixed with water chestnut, wrapped in crispy bean curd skin, this dish boasts a tender, sweet, and juicy texture that is sure to leave everyone wanting more.

Fish Roe Lucky Bag

fish roe lucky bag
Fish Roe Lucky Bag 150gm

Fish Roe Lucky Bag reveals a burst of juiciness within the tofu puff, generously packed with flying fish roe and surimi. This delightful surprise is sure to captivate your taste buds during the festive gathering.

Hotpot Combo Mushroom & Mala Soup

hotpot during chinese new year
Hot Pot Combo (Mushroom Soup) 600gm
Hot Pot Combo 600gm

Spice up your reunion dinner with a Hotpot Combo featuring Kyoto Yuba, Seafood Bean Curd Roll, Flower Cheese Tofu, Fish Roe Lucky Bag, and Fish Sandwich. Comes with its own sachet of soup base, either a savory Mushroom paste for warmth or a fiery Mala paste for those who relish the heat. It’s an all-in-one feast for your festive gathering.

Ring Roll

Ring Roll
Ring Roll-8pcs

Ring Roll is the perfect accompaniment for soup-based dishes. Simply dip it in soup for 3 seconds to savor its irresistible crunchiness, adding a unique and delightful touch to your Chinese New Year reunion dinner.

In a Nutshell

Chinese New Year in Malaysia is a lively celebration that mixes traditional customs with a modern touch. The reunion dinners feature symbolic dishes like Yee Sang, braised abalone with mushrooms, pineapple tarts, frozen chicken products, and many more, showcasing the unique Chinese New Year celebration in Malaysia. 

As we Malaysians join in the festivities, we honor tradition, unity, and look forward to prosperity in the Year of the Dragon.

EB Food joins the festivities, wishing you a year filled with culinary delights and success in the Chinese New Year.

Chicken Popiah

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Made with tender chicken breast and mixed with vermicelli, the Chicken Popiah is wrapped in bean curd skin, making it aromatic and flavorful!

Cheezy Chicken Nugget

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Made with tender chicken breast and stuffed with cheese cubes, the Cheezy Chicken Nugget is coated in a light and crispy tempura batter. Simply fry until golden brown and enjoy with your favourite condiments!
Hot Pot Combo (Mushroom Soup) 600gm
Hot Pot Combo (Mushroom Soup) 600gm

Hot Pot Combo (Mushroom Soup)

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Hotpot picks all in one! Consists of Kyoto Yuba, Seafood Bean Curd Roll, Flower Cheese Tofu, Fish Roe Lucky Bag and Fish Sandwich. Comes with savoury Mushroom soup that is hearty and warming.
Hot Pot Combo 600gm
Hot Pot Combo 600gm

Hot Pot Combo (Mala Soup)

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Hotpot picks all in one! Consists of Kyoto Yuba, Seafood Bean Curd Roll, Flower Cheese Tofu, Fish Roe Lucky Bag and Fish Sandwich. Comes with fiery Mala paste which is perfect for spicy lovers!

Crispy Battered Fried Shrimps

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Made from Vannamei shrimp and coated with our special- made batter. It’s super crispy, springy and flavourful! It tastes great on its own and also goes well with any of your favourite dipping sauces!

Cheese Stick

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Our cheese sticks are made from real cheese and coated with a golden crispy breading. It can be fried or baked in minutes, which will make you want more of these tasty bites!

Alaska Pollock Finger

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The crispy and flavourful fingers are lightly seasoned and coated with our special-made batter. It’s the perfect party snack that is loved by people of all ages!

Alaska Pollock Fillet

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A family favourite that is made from wild Alaska pollock and coated with crispy batter. It offers a tender and flaky texture that you’ll be hooked on. Best served with chips!

Tomyam Popcorn Chicken

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Made from juicy breast meat and seasoned with a burst of tangy Tomyam flavour. It’s crispy, succulent and unstoppable! Perfect for those who fancy a fiery twist in their dishes!

Original Popcorn Chicken

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Made from juicy breast meat and seasoned with black pepper. The bite-sized pieces made a great snack for all. Its crispiness and tenderness will keep you coming back for more!

Tempura Chicken Nugget

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Made with chicken breast meat and coated with delightful crispy tempura batter, comes with all the crispiness & juiciness you need! It serves as a perfect complement to your favourite sides or as a snack on the go!
Shrimp Wonton with Mala Sauce 204gm
Shrimp Wonton with Mala Sauce 204gm

Shrimp Wonton (Mala Sauce)

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Made with juicy whole shrimp and wrapped in our signature wonton pastry. Spoon over the ready-made flaming Mala sauce and you’ll be indulged in the spicy and numbing sensation!
Shrimp Wonton with Mushroom Seasoning 154gm
Shrimp Wonton with Mushroom Seasoning 154gm

Shrimp Wonton
(Mushroom Seasoning)

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Filling with juicy whole shrimp and wrapped in signature wonton pastry. It comes together with special made mushroom seasoning sachet. Tenderness & Juicy guaranteed!
Fried Bean Curd Sheet 150gm
Fried Bean Curd Sheet 150gm

Fried Bean Curd Sheet

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The thin bean curd sheet is deep-fried to perfection. It’s super crispy and filled with soybean aroma in every bite. Ideal for food pairings such as hotpot, curry or any of your liking!

Kyoto Yuba

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Rich in soy aroma which brings out the authentic taste of Japanese cuisine. Limitless culinary possibility, suitable to pair with any dishes or just eating it plain. Soaking is not required, easy and convenient!

Fish Roe Lucky Bag

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Packed with flying fish roe, surimi and stuffed in a lucky bag-shaped tofu puff. It’s plump and juicy, with a touch of soy aroma. Enjoy the bursting of audible “pop” in your mouth when you bite off!

Golden Crispy Prawn Cake

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Made by premium crispy breadcrumbs and filled with chunk of fresh prawn meat which resulted in a taste of deeply layered flavors. Having one bite brings you a multitude of texture experience.
Fish Roe and Soy 450gm

Fish Roe & Soy

Springy surimi mixed with popping fish roe that creates a savoury yet refreshing experience. Pre-cut into square shapes for your convenience!
MY Daun Prawn Paste (Big leaf) 130g

MY Daun Prawn Paste (Big Leaf)

Made from big chunk of high quality prawn meat. Every bite gives a smooth and light springy texture with preserved prawn taste. It can be a dish by itself, complement ingredients, or blend into versatile food.
Prawn Paste 130gm
Prawn Paste 130gm

Prawn Paste (Small Leaf)

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Made from big chunk of high quality prawn meat. Every bite gives a smooth and light springy texture with preserved prawn taste. It can be a dish by itself, complement ingredients, or blend into versatile food.
Steamboat 5 in 1 500gm
Steamboat 5 in 1 500gm

Steamboat 5 in 1

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Deliciously convenient fantastic steamboat combination. Come with Cheese Tofu, Fish Sandwich, Seafood Tofu, Fish Ball,and Seafood Beancurd Roll, 5 types of popular premium quality steamboat dishes for you to have all at once!
Imitation Shishamo 500gm
Imitation Shishamo 500gm

Imitation Shishamo

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Specially made with Itoyori fish meat and full of smoothness fish roes! Taste flavourful and springy especially serve with steamboat.
Cheese Tofu 500gm
Cheese Tofu 500gm

Cheese Tofu

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Cheese tofu that full loaded with cheese cubes! Mouth-watering bursts of cheesy flavour with each bite that you will craving for more!
Seafood Tofu 500gm
Seafood Tofu 500gm

Seafood Tofu

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The tofu comes with smoothness and a springy texture that further enhanced by seafood flavor. An ideal choice as a steamboat side.

Seaweed Yuba

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Made by high protein yuba and nutritious seaweed! A must have ingredient for steamboat!

Fish Bean Curd Roll

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Made with smooth and flavorsome fish paste, delicately wrapped in superior bean curd skin. Your steamboat all time favourite.

Seafood Bean Curd Roll

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Made by scrumptious surimi blend with premium bean curd skin that wrapped in a roll. Taste so flavoursome and aromatic that perfectly match with steamboat.
Chicken Roll (Salted Egg) 600gm
Chicken Roll (Salted Egg) 600gm

Chicken Roll (Salted Egg)

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Salted egg stuffed in clean diced chicken meat and wrapped with crispy bean curd skin. It tastes rich, savoury and tender. Best to spice up your daily meals!
Chicken Roll (Cheesy) 600gm
Chicken Roll (Cheesy) 600gm

Chicken Roll (Cheesy)

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Gooey cheese stuffed in clean diced chicken meat and wrapped with crispy bean curd skin. It’s super juicy and tender. This magic combo is ideal for party snacks or a hearty meal for your family!

Crispy Fried Chicken Wonton

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Tender wrappers stuffed with premium chicken meat, simply deep fried to crispy golden brown perfection. Crispy and crunchy bring every bite irresistibly delicious.
Chicken Roll (Original) 600gm
Chicken Roll (Original) 600gm

Chicken Roll (Original)

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Made from clean diced chicken meat, seasoned with aromatic spices and wrapped with bean curd skin. Succulent, tender and packed with soy aroma. A treat for both kids and adults alike!
Cheese Finger 500gm
Cheese Finger 500gm

Cheese Finger

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The cheese filling inside will simply melt within your mouth and the crispy coat give you an amazing bite. It’s a perfect appetizer for parties or great as snacks!
Fish Finger 500gm
Fish Finger 500gm

Fish Finger

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Crispy golden breadcrumb filled with premium fish meat. Super crispy from outside and juicy soft from inside. An easy yet delicious finger food that empty plates guaranteed!
Fish Patty 500gm
Fish Patty 500gm

Fish Patty

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A delicious and quick meal with premium breadcrumbs on-the out and flavorful yet juicy on-the-in, definitely a perfect start to you day!
Fish Chip 500gm
Fish Chip 500gm

Fish Chip

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Made by quality fish meat and premium breadcrumbs, tastes crispy and delicious! It can be deep-fried, baked in the oven or grilled!
Prawn paste

Prawn Paste

Made from big chunk of high quality prawn meat. Every bite gives a smooth and light crunchy texture with preserved prawn taste. It can be a dish by itself, complement ingredients, or blend into versatile food.

Tiger Prawn Roll

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Big chunks of tiger prawn meat mixed with refreshing water chestnut and wrapped with crispy bean curd skin. Simply deep fry to golden brown and pair with any meal of your liking. Its tender, sweet and juicy texture will leave you wanting more!